The great successes of the first generation of soap advertising, such as " It floats" and " 99 and 44/100% pure" for Ivory soap, were at least guilt-free. By the end of the 19th-century, advertising’s biggest customers were patent medicines and soaps. All the gambits later used for a variety of products – celebrity testimonials, prizes, slogans and jingles – made their first appearances in ads for soap. Since there was little to distinguish one soap from another, advertising and soap grew up together. Body soap first became widely available in the late 19th-century, around the birth of modern advertising. Those ideas drew 19th-century Americans to cleanliness, but it was advertising that kept them interested. Embracing cleanliness became a patriotic duty for Americans during the Civil War, but it was advertising that kept them interested.
0 Comments
Leave a Reply. |